<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Trustisto Blog</title><description>on-site marketing blog</description><link>https://blog.trustisto.com/</link><language>en-US</language><item><title>Encouraging Clients to Leave Social Proof: Best Practices</title><link>https://blog.trustisto.com/encouraging-clients-to-leave-social-proof-best-practices/</link><guid isPermaLink="true">https://blog.trustisto.com/encouraging-clients-to-leave-social-proof-best-practices/</guid><description>Social proof is one of those things everyone knows they need and almost nobody collects systematically. You’ve delivered great work. Your clients are…</description><pubDate>Mon, 17 Mar 2025 06:36:00 GMT</pubDate></item><item><title>Social Proof and Influencer Marketing: A Match Made in Heaven?</title><link>https://blog.trustisto.com/social-proof-and-influencer-marketing-a-match-made-in-heaven/</link><guid isPermaLink="true">https://blog.trustisto.com/social-proof-and-influencer-marketing-a-match-made-in-heaven/</guid><description>Consumers are bombarded with countless marketing messages daily. Amid this saturation, two powerful strategies have emerged to cut through the noise…</description><pubDate>Mon, 23 Dec 2024 17:25:28 GMT</pubDate></item><item><title>How to Use Social Proof to Increase Conversions</title><link>https://blog.trustisto.com/how-to-use-social-proof-to-increase-conversions/</link><guid isPermaLink="true">https://blog.trustisto.com/how-to-use-social-proof-to-increase-conversions/</guid><description>Most shoppers do not buy only because a brand says the product is good. They want signs that other people bought it, liked it, used it, reviewed it…</description><pubDate>Tue, 19 Nov 2024 17:54:00 GMT</pubDate></item><item><title>Why social proof is a growth engine for SaaS companies</title><link>https://blog.trustisto.com/why-social-proof-is-a-growth-engine-for-saas-companies/</link><guid isPermaLink="true">https://blog.trustisto.com/why-social-proof-is-a-growth-engine-for-saas-companies/</guid><description>Software-as-a-Service (SaaS) companies live and die by trust. Prospects rarely buy immediately after their first interaction with a brand. Instead, they…</description><pubDate>Sat, 12 Oct 2024 19:30:00 GMT</pubDate></item><item><title>Exit-Intent Popups: How to Recover 30% More Leads Before They Leave</title><link>https://blog.trustisto.com/exit-intent-popups-how-to-recover-30-more-leads-before-they-leave/</link><guid isPermaLink="true">https://blog.trustisto.com/exit-intent-popups-how-to-recover-30-more-leads-before-they-leave/</guid><description>Have you ever watched a visitor hover over your website, only to leave without taking action? It might seem like an unavoidable part of the online…</description><pubDate>Wed, 14 Aug 2024 13:38:00 GMT</pubDate></item><item><title>How to use FOMO in your marketing strategy</title><link>https://blog.trustisto.com/how-to-use-fomo-in-your-marketing-strategy/</link><guid isPermaLink="true">https://blog.trustisto.com/how-to-use-fomo-in-your-marketing-strategy/</guid><description>We’ve all felt it. That itch when a product says “Only 3 left!” That tension when a timer counts down in your cart. That moment of hesitation when a…</description><pubDate>Sat, 10 Aug 2024 11:10:00 GMT</pubDate></item><item><title>10 mistakes e-commerce sites make with trust badges</title><link>https://blog.trustisto.com/10-mistakes-e-commerce-sites-make-with-trust-badges/</link><guid isPermaLink="true">https://blog.trustisto.com/10-mistakes-e-commerce-sites-make-with-trust-badges/</guid><description>If you want to see a split-second buying decision in action, just watch someone hesitate on the checkout page. Often, the difference between “buy now” and…</description><pubDate>Sun, 14 Jul 2024 07:44:00 GMT</pubDate></item><item><title>Trust signals: What modern buyers actually look for on your site</title><link>https://blog.trustisto.com/trust-signals-what-modern-buyers-actually-look-for-on-your-site/</link><guid isPermaLink="true">https://blog.trustisto.com/trust-signals-what-modern-buyers-actually-look-for-on-your-site/</guid><description>Every business claims to be trustworthy, but in 2025, B2B buyers and SaaS decision-makers see through the old tricks. They’re flooded with options and…</description><pubDate>Sat, 15 Jun 2024 18:12:00 GMT</pubDate></item><item><title>10 Innovative Ways to Show Social Proof Without Annoying Users</title><link>https://blog.trustisto.com/10-innovative-ways-to-show-social-proof-without-annoying-users/</link><guid isPermaLink="true">https://blog.trustisto.com/10-innovative-ways-to-show-social-proof-without-annoying-users/</guid><description>We’ve all been there: You’re browsing a website when suddenly a notification pops up in the corner—”Sarah from Milwaukee just purchased this…</description><pubDate>Sat, 11 May 2024 14:46:00 GMT</pubDate></item><item><title>Real-time Notifications: How Much is Too Much?</title><link>https://blog.trustisto.com/real-time-notifications-how-much-is-too-much/</link><guid isPermaLink="true">https://blog.trustisto.com/real-time-notifications-how-much-is-too-much/</guid><description>When staying informed turns into overwhelm—and how to fix it. We live in a world where everything wants our attention. Your phone pings when a friend…</description><pubDate>Thu, 11 Apr 2024 14:39:00 GMT</pubDate></item><item><title>Best Practices for Designing Popups That Build Trust Without Feeling Intrusive</title><link>https://blog.trustisto.com/best-practices-for-designing-popups-that-build-trust-without-feeling-intrusive/</link><guid isPermaLink="true">https://blog.trustisto.com/best-practices-for-designing-popups-that-build-trust-without-feeling-intrusive/</guid><description>Popups can be a powerful tool in digital marketing, but they also have a reputation for being annoying or invasive if not done right. The key is to…</description><pubDate>Thu, 14 Mar 2024 15:54:00 GMT</pubDate></item><item><title>The Psychology of Social Proof and How Different Types Influence Different Buyers</title><link>https://blog.trustisto.com/the-psychology-of-social-proof-and-how-different-types-influence-different-buyers/</link><guid isPermaLink="true">https://blog.trustisto.com/the-psychology-of-social-proof-and-how-different-types-influence-different-buyers/</guid><description>You’re standing in a new city, hungry, looking at two restaurants side by side. One is empty. The other has a twenty-minute wait with people standing…</description><pubDate>Fri, 16 Feb 2024 16:29:00 GMT</pubDate></item><item><title>10 Ethical Ways to Use Urgency in Your E-commerce Store</title><link>https://blog.trustisto.com/10-ethical-ways-to-use-urgency-in-your-e-commerce-store/</link><guid isPermaLink="true">https://blog.trustisto.com/10-ethical-ways-to-use-urgency-in-your-e-commerce-store/</guid><description>Urgency works because humans are wired to weigh potential loss more heavily than equivalent gain. This isn’t a manipulation trick — it’s a feature of how…</description><pubDate>Mon, 12 Feb 2024 23:21:00 GMT</pubDate></item><item><title>The Herd Mentality: Why We Follow the Crowd (and How to Use It Wisely)</title><link>https://blog.trustisto.com/the-herd-mentality-why-we-follow-the-crowd-and-how-to-use-it-wisely/</link><guid isPermaLink="true">https://blog.trustisto.com/the-herd-mentality-why-we-follow-the-crowd-and-how-to-use-it-wisely/</guid><description>Humans are social creatures, hardwired to seek safety and validation in numbers. The term “herd mentality” describes our tendency to follow the behavior…</description><pubDate>Fri, 19 Jan 2024 16:25:00 GMT</pubDate></item><item><title>The Power of Persuasion: How Social Proof Builds Trust in E-Commerce</title><link>https://blog.trustisto.com/the-power-of-persuasion-how-social-proof-builds-trust-in-e-commerce/</link><guid isPermaLink="true">https://blog.trustisto.com/the-power-of-persuasion-how-social-proof-builds-trust-in-e-commerce/</guid><description>Imagine you’re browsing online for a new pair of running shoes. Dozens of options appear, each promising comfort, durability, and peak performance. But…</description><pubDate>Mon, 04 Dec 2023 11:55:31 GMT</pubDate></item><item><title>How to Leverage Social Proof for Last-Minute Shopping in Q4</title><link>https://blog.trustisto.com/how-to-leverage-social-proof-for-last-minute-shopping-in-q4/</link><guid isPermaLink="true">https://blog.trustisto.com/how-to-leverage-social-proof-for-last-minute-shopping-in-q4/</guid><description>As the fourth quarter (Q4) approaches, businesses brace for the surge in consumer activity that accompanies the holiday season. This period is…</description><pubDate>Thu, 30 Nov 2023 08:18:00 GMT</pubDate></item><item><title>How to Leverage Social Proof in Holiday Campaigns</title><link>https://blog.trustisto.com/how-to-leverage-social-proof-in-holiday-campaigns/</link><guid isPermaLink="true">https://blog.trustisto.com/how-to-leverage-social-proof-in-holiday-campaigns/</guid><description>During the holiday season, consumers are bombarded with countless promotional messages, making it harder than ever for brands to stand out. Social proof…</description><pubDate>Tue, 31 Oct 2023 06:00:00 GMT</pubDate></item><item><title>How to Use Social Proof for Upselling and Cross-Selling</title><link>https://blog.trustisto.com/how-to-use-social-proof-for-upselling-and-cross-selling/</link><guid isPermaLink="true">https://blog.trustisto.com/how-to-use-social-proof-for-upselling-and-cross-selling/</guid><description>Social proof is a powerful psychological tool that influences consumer behavior. When people see others buying, using, or endorsing a product or service…</description><pubDate>Tue, 26 Sep 2023 11:47:00 GMT</pubDate></item><item><title>The power of social proof in the age of AI</title><link>https://blog.trustisto.com/the-power-of-social-proof-in-the-age-of-ai/</link><guid isPermaLink="true">https://blog.trustisto.com/the-power-of-social-proof-in-the-age-of-ai/</guid><description>Artificial intelligence has become the centerpiece of business transformation. It powers the apps we use every day, the workflows that save teams hours…</description><pubDate>Fri, 08 Sep 2023 07:00:00 GMT</pubDate></item><item><title>All About Social Proof: 11 Ways to Attract Customers</title><link>https://blog.trustisto.com/all-about-social-proof-11-ways-to-attract-customers/</link><guid isPermaLink="true">https://blog.trustisto.com/all-about-social-proof-11-ways-to-attract-customers/</guid><description>Today customers have endless options at their fingertips, building trust is crucial for attracting and retaining customers. Social proof, the…</description><pubDate>Mon, 28 Aug 2023 17:52:00 GMT</pubDate></item></channel></rss>