Social Proof and Influencer Marketing: A Match Made in Heaven?
Consumers are bombarded with countless marketing messages daily. Amid this saturation, two powerful strategies have emerged to cut through the noise…
8 min read
The Trustisto blog
Playbooks for stores that sell more
Social proof, on-site messaging and e-commerce marketing, written from what we see across the stores running Trustisto.
Encouraging Clients to Leave Social Proof: Best Practices
Social proof is one of those things everyone knows they need and almost nobody collects systematically. You’ve delivered great work. Your clients are…
Read the articleHow to Use Social Proof to Increase Conversions
Most shoppers do not buy only because a brand says the product is good. They want signs that other people bought it, liked it, used it, reviewed it…
16 min readWhy social proof is a growth engine for SaaS companies
Software-as-a-Service (SaaS) companies live and die by trust. Prospects rarely buy immediately after their first interaction with a brand. Instead, they…
8 min readExit-Intent Popups: How to Recover 30% More Leads Before They Leave
Have you ever watched a visitor hover over your website, only to leave without taking action? It might seem like an unavoidable part of the online…
6 min readHow to use FOMO in your marketing strategy
We’ve all felt it. That itch when a product says “Only 3 left!” That tension when a timer counts down in your cart. That moment of hesitation when a…
6 min read10 mistakes e-commerce sites make with trust badges
If you want to see a split-second buying decision in action, just watch someone hesitate on the checkout page. Often, the difference between “buy now” and…
8 min readTrust signals: What modern buyers actually look for on your site
Every business claims to be trustworthy, but in 2025, B2B buyers and SaaS decision-makers see through the old tricks. They’re flooded with options and…
5 min read10 Innovative Ways to Show Social Proof Without Annoying Users
We’ve all been there: You’re browsing a website when suddenly a notification pops up in the corner—”Sarah from Milwaukee just purchased this…
10 min readReal-time Notifications: How Much is Too Much?
When staying informed turns into overwhelm—and how to fix it. We live in a world where everything wants our attention. Your phone pings when a friend…
7 min readBest Practices for Designing Popups That Build Trust Without Feeling Intrusive
Popups can be a powerful tool in digital marketing, but they also have a reputation for being annoying or invasive if not done right. The key is to…
10 min readThe Psychology of Social Proof and How Different Types Influence Different Buyers
You’re standing in a new city, hungry, looking at two restaurants side by side. One is empty. The other has a twenty-minute wait with people standing…
18 min read10 Ethical Ways to Use Urgency in Your E-commerce Store
Urgency works because humans are wired to weigh potential loss more heavily than equivalent gain. This isn’t a manipulation trick — it’s a feature of how…
6 min read
